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FMM Marketing & Branding Conference 2012: Market Research Revisited (June 27, 2012)

FMM Marketing & Branding Conference 2012
Thursday, June 28, 2012
Royale Chulan Kuala Lumpur

Market research is one the key factors to gain advantage over competitors. The results from the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods could be used to gain insight or support decision making. Most businesses today are aware of the continuous importance of market research but some are unsure how best to use it or of its benefits.

The 5th FMM Marketing & Branding Conference carrying the theme “Market Research Revisited” will be held on Thursday, June 28, 2012 at Royale Chulan Kuala Lumpur to provide updates, market insights and effective practices of market research affecting Malaysian companies.

The Deputy Chief Executive Officer of MATRADE, YBhg Dato’ Zakaria Kamarudin will deliver the Opening Address and officiate the FMM Marketing & Branding Conference 2012.

A Special Address on “Driving Market Share with Consumer Insights” will be delivered by Mr. Azran Osman-Rani, Chief Executive Officer, AirAsia X Sdn Bhd.

Invited speakers are from established market research organisations and experienced industry leaders namely Ipsos, Dynamic Search, Google, Text 100, DiGi, Groupon, Millward Brown, TNS and Branding Association of Malaysia.

The topics covered are Global Communication and Marketing Trends, Research Approaches – Dos and Don’ts, Fast to Fastest: Speedy Insights into Customer Needs, Behaviours and Attitudes, How to Fit Social Media into Your Research Project, Smartphones and Tablets: Connecting with Mobile Targets. The panel discussions are on Integrating Market Research into the Company DNA and Market Research in the Next Decade - The Future, the Barriers, the Enablers.

Approximately 100 Chief Executive Officers, Managing Directors, General Managers, Marketing Managers, Brand Managers, Product Managers, Marketing Communication Managers, Customer Relationship Managers, Business Development Managers and Executives are expected at this one-day Conference.

We are pleased to invite your esteemed organisation to attend the Opening Ceremony of the FMM Marketing & Branding Conference 2012 and to cover the event in your publication. A copy of the programme is attached for your reference.

For further details, please visit FMM’s website at or contact Puan Jackie Gan, FMM at tel no: 03-6286 7200, fax no: 03-6274 1266/7288 or email:  

Submitted by:
Federation of Malaysian Manufacturers (FMM)
Wisma FMM, No 3, Persiaran Dagang
PJU 9, Bandar Sri Damansara
52200 Kuala Lumpur
Tel: 03-62867200 Fax: 03-62745239

June 27, 2012

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