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Conference & Seminar

FMM Marketing & Branding Conference 2012: Market Research Revisited
The 5th FMM Marketing & Branding Conference with the theme "Market Research Revisited" aims to provide ideas and possible solutions to companies on how they can improve their sales and marketing management by implementing effective market research.
Date : June 28, 2012
Time : 08:00 AM - 05:00 PM
Venue : Kuala Lumpur - Royale Chulan Kuala Lumpur
Country : Malaysia
Market research is the objective collection of data to assess the viability of best practices for a business. A good market research can provide an insight into your customers’ preferences on products and services. Details on competitors, market trends, customer satisfaction on products and services can help a business to develop focussed marketing plans for market growth. Ongoing process of market research will definitely benefit the company in the long run.

In spite of the importance of market research, companies may still struggle in using market research sufficiently or correctly. Factors that may reduce accuracy of the research results are common such as broad definition of the research problem, narrow conception of the research, differences between the styles of line managers and marketing researchers etc.

FMM Marketing & Branding Conference 2012 aims to provide ideas and possible solutions to companies on how they can improve their sales and marketing management by implementing effective market research.

How This Conference Can Benefit You and Your Organisation? 
  • Learn updates, market insights and development of market research affecting Malaysian companies; 
  • Enhance skills in implementing practical market research within the organisations; and 
  • Gain opportunities for networking and the exchange of ideas and experiences among conference participants, invited guests and speakers.  
 The speakers and panelists are from well established organisations with practical experiences in market research
Malaysia External Trade Development Corporation (MATRADE)  Google Malaysia

AirAsia X   (Special Address)

Text 100 Malaysia



Dynamic Search

Millward Brown Malaysia
Groupon Malaysia & Taiwan TNS Malaysia

Branding Association of Malaysia


Who Should Attend 
  • Chief Executive Officers
  • Managing Directors
  • General Managers 
  • Marketing Managers / Executive
  • Brand/Product Managers / Executive
  • Marketing Communication Managers / Executive
  • Customer Relationship Managers / Executive
  • Business Development Managers / Executive

Participation Fees
FMM Members:               RM 650.00 per participant
Non-FMM Members :     RM 750.00 per participant

* 10% discount for 3 persons & more from the same company.
Members rate is for FMM members and government officials. All fees are inclusive of course materials, lunch and refreshments.

Conference materials are available for sale at half price of full registration fee after June 28, 2012.

Registration & Enquiries
Register now! This Conference is 100% HRDF claimable under the SBL Scheme.  Please download the programme and registration form.

The duly completed form should be returned to FMM Head Office together with the correct payment made in favour of the “FMM Services Sdn Bhd” by June 27, 2012 morning. For further enquiries, please contact Ms. Jackie Gan / Ms. Kwai Kaun of the FMM Secretariat at 03-62867200, fax: 03-62745239 / 1266 / 7288 or e-mail: /

  Registration Fee (Per Participant)
Registration Deadline: June 27, 2012
  • Download Programme / Brochure
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