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SENIOR MANAGEMENT DEVELOPMENT PROGRAMME :What Senior Management Need to Know About Marketing Trends: Millennial Marketing
Date : June 22-23, 2017
Time : 08:45 AM - 05:00 PM
Venue : Ipoh - Weil Hotel, No 292 Jalan Sultan Idris Shah 30350 Ipoh, Perak
Country : Malaysia

Senior Management Development Programme:
What Senior Management Need to Know about Marketing Trends: Millennial Marketing

Millennials define themselves by their social media use and are eager to share content, so long as it's relevant.​ These consumers are as an empathetic yet irreverent segment averse to commitment, growing up and mass production. There is a great opportunity for brands to capitalise on this group’s’ appetite for content by identifying how they can help consumers tell stories about themselves through social channels.  The Millennial generation will make up the biggest part of our work force. They are steadily taking over the ground vacated by the retiring Baby Boomer Generation. No senior manager or company can afford to ignore their enormous purchasing power.


  • Introduction to Millennial Marketing
  • How to Market in the Millennial Age
  • Developing the Ultimate Millennial Marketing Plan
  • Unlocking the Mysteries of Millennial Relationship


Join our programme on June 22 & 23, 2017 to a learn how to meet the business challenges of the digital age and be aware of the opportunities available in Millennial marketing!

  Registration Fee (Per Participant)
No. of ParticipantsMemberNon Member
1 RM 954.00 RM 1,060.00
Registration Deadline: June 14, 2017
  • Download Programme / Brochure
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