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Conference & Seminar

FMM MARKETING & BRANDING CONFERENCE 2018 on "Retail Marketing: Driving In-Store and Online Sales"
The invited speakers will share innovative ideas to sharpen your competitive edge through meaningful brand experiences across a multitude of customer touch-points.

Participation fee is claimable from HRDF SBL Scheme.

Join the Conference by October 5, 2018!

Date : October 10, 2018
Time : 08:00 AM - 05:00 PM
Venue : Petaling Jaya - Royale Chulan Damansara Hotel
Country : Malaysia

As customers become more affluent and demanding, it is essential to offer better products, services and experiences to attract and retain them. How does your company engage your in-store and online customers? Have you explore the latest market platforms and technologies to boost up your sales?

The 10th FMM Marketing & Branding Conference on Retail Marketing: Driving In-Store and Online Sales will highlight the best practices of industry leaders and solutions from services providers to enhance your in-store and online sales. Participants will obtain the following benefits from attending this Conference:
  • Understand the roles and integration of retail stores, online marketplaces and e-commerce
  • Gain insights on the influence of blockchain on retail marketing and effective approaches in implementing loyalty programmes
  • Learn practical ways on how to influence Gen Z and millennial shoppers as well as in-store customers’ decisions
  • Discover feasible promotional opportunities in digital wallets and Google shopping campaigns to drive in-store and online sales
  • Attain networking opportunities with participants, invited guests and speakers
Retail Stores: New Roles and Relationship With Online Marketplaces
Malaysia Retail Chain Association (MRCA)
E-Commerce: How to Complement Traditional Distribution Networks Successfully
How Blockchain Can Revolutionise Retail Marketing
BTM Blockchain Technology (M) Sdn Bhd
Earning Customer Loyalty for Repeat Business
Comarch Malaysia Sdn Bhd
Winning Gen Z and Millennial Shoppers’ Hearts and Wallets
Nielsen Malaysia
Field Force Management – How to Influence In-Store Customers’ Decisions Jump Retail Sdn Bhd
Digital Wallet Landscape, Trends and Opportunities
iPay88 Sdn Bhd
Run Beautifully Executed Google Shopping Campaigns
SearchGuru Sdn Bhd
(Google Partner)


Please download the brochure (programme & registration form).


  • Chief Executive Officers / Managing Directors / General Managers
  • Marketing / Brand / Product Managers and Executives
  • Business Development / Sales Managers and Executives
Fee per participant (RM)
 Early bird rate *
 Normal rate #
 FMM member
 Non-member 800  950
* Early bird rate until September 21, 2018.
  Group discount is not applicable for early birds.

# Normal rate effective from September 22, 2018.
   10% group discount for 3 persons & more from the same company.

- Participation fee is claimable from HRDF SBL Scheme.
- All registrations carry a 50% cancellation liability immediately after a completed registration form or an online registration has been received by FMM. No additional cost for replacement participant.
- Member's rate is applicable to Malaysian government officials.
- All fees are inclusive of course materials, lunch and refreshments.
- Conference materials are available for sale at half price of full registration fee after October 10, 2018

Contact:   Pn Zanizah / Ms Kwai Kaun
Tel:          03-6286 7200
Fax:         03-6274 1266 / 7288

Two methods to register participants

  1. Email or fax completed registration form to FMM.  Please download the registration form, or
  2. Register online by clicking the button "REGISTER NOW" which is located at the bottom of this event website.  You will need to complete all the steps of the online registration to receive an automated Event Order/confirmation via email.

FMM Marketing & Branding Conference 2018 offers opportunities to promote your products or services to approximately 130 - 150 participants from 130 companies. 

For more information, please download the exhibition and sponsorship packages.


Royale Chulan Damansara Hotel
2, Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya, Selangor
Tel:          03-7959 9000
Fax:         03-7959 9111

Location map to The Royale Chulan Damansara Hotel, Petaling Jaya

For accommodation at the Royale Chulan Damansara Hotel, please fax or email the completed hotel room booking form to

You may also consider accommodation at the following hotels.  Please liaise with the selected hotel directly:
- The Royale Bintang The Curve Hotel
- One World Hotel
- Eastin Hotel
- Hilton Petaling Jaya
- Armada Hotel

  Early Bird (Per Participant) Registration Fee (Per Participant)
No. of ParticipantsMemberNon MemberMemberNon Member
1 RM 650.00 RM 800.00 RM 800.00 RM 950.00
3 RM 650.00 RM 800.00 RM 720.00 RM 855.00
Registration Deadline: October 10, 2018
  • Download Programme / Brochure
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