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FMM Institute - Leading Marketing Strategy In Digital
Date : June 26-27, 2019
Time : 08:45 AM - 05:00 PM
Venue : Ipoh - FMM Institute, Perak
Country : Malaysia

Come join our Leading Marketing Strategy in Digital on June 26-27, 2019 (Wednesday, Thursday) and August 9, 2019 (Friday) at FMM Institute, Perak. This programme will be facilitate by Professor Willem Smit, Assistant Professor of Marketing at Asia School of Business (ASB) and International Faculty Fellow at MIT Sloan.

 

WHY DIGITAL? 

Δ Technology has changed the modes of communication through which firms engage with consumers.

Δ New monitoring tools have fostered precise and personalized customer relationship management practices.

Δ The rise of mobile phones and tablets has enabled location based messaging and reciprocal communication.

Δ New social media have brought all of this onto the public stage, with word-of-mouth conversations driving brand awareness and brand loyalty…

 

  Registration Fee (Per Participant)
No. of ParticipantsMemberNon Member
1 RM 3,074.00 RM 3,243.60
Registration Deadline: June 12, 2019
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